• The Drum, Thursday, September 3, 2015 6:57 AM

The Financial Times has appointed Tom Betts as its first chief data officer in a role which will focus on the strategic use of customer data and research across the organisation. Betts will head a team tasked with creating new tools to democratise the use of data across the business as well as experimenting and testing new ideas with the aim of building audiences and revenues. He is also tasked with supporting product development at the organisation and will provide data insights into advertising and engagement.

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