Esurance is on the ball when it comes to sports and entertainment alliances, which include the U.S. Open, Major League Baseball, the San Francisco Giants' all-star catcher Buster Posey,
the NFL's San Francisco 49ers and music-film-arts event South by SouthWest. But as Chris Lee, director of brand partnerships and social engagement for the division of Allstate, relates in this
Q&A, a big part of the challenge is not in just building these relationships but keeping the company's message fresh.
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