- The Drum, Tuesday, September 8, 2015 9:11 AM
Last year, Under Armour overtook Adidas to become the No.2 biggest sports brand in the US. European marketing chief, Christopher Carroll, said it’s now setting its sights on being
part of “the fabric of British culture.” The next phase of the sportswear maker's activity centers on its associations with 50 individual rugby players. Carroll, EMEA marketing director,
speaks to Drum about the brand's ambitions.
Read the whole story at The Drum »