- The Drum, Friday, September 11, 2015 9:30 AM
The latest to focus on female power, the doll brand American Girl is touting sisterhood in a new campaign, via Publicis Seattle. The effort includes a video featuring girls of all ages
doing things like playing dress up, preparing for a big game, or goofing around at a sleepover or taking a walk outside. A little girl says, “I pledge my strength to the team of girls and
girlhood everywhere, and to the brilliance and bravery for which we stand.”
Read the whole story at The Drum »