• Burger Business, Friday, September 11, 2015 9:30 AM

The NPD Group reported that breakfast has been the fastest-growing daypart, with a 4% increase in customer counts during the 12 months ended May 2015. McDonald's isn't alone in getting clued-in. New ads from the Bob Evans family-dining chain announce it is “raising the bar on breakfast”; Shoney’s is touting a $5 “All-Star Breakfast; IHOP is promoting Double Dipped French Toast, a “breakfast dipped in breakfast”; White Castle says it will serve breakfast all day; Taco Bell this week broke a new TV spot for its Biscuit Taco; and Carl’s Jr./Hardee’s tapped UFC Champ Ronda Rousey to tout Cinnamon Swirl French Toast Breakfast Sandwich. Dunkin’ Donuts has introduced a Tailgater Breakfast Sandwich.

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