BBDO's Beijing CCO Arthur Tsang and Greater China chief strategy officer Hans Lopez-Vito suggested that what Chinese see as aspirational is unique to their culture. And it's definitely not how
Westerners perceive it. At the Spikes Asia Festival of Creativity the two delved into fundamental cultural differences, with Western ideals often diametrically opposed to Asian ideals. Check out their
survey course on marketing East versus West at the jump.
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