REVOLVING DOOR: Matt Talbot Promoted To VP, ECD Of CP+B Boulder

CP+B Boulder promoted Matt Talbot to vice president, executive creative director. Talbot will continue to focus on the Domino's account and also oversee creative leadership of the Hotels.com account, reporting to Ralph Watson, vice president/chief creative officer, CP+B Boulder. Talbot joined CP+B in 2009 as a copywriter on the Domino's account. During his tenure at the agency, Talbot was creative director on the Hotels.com pitch, which won the business for CP+B and introduced brand spokesperson Captain Obvious. For Domino's, Talbot has led the creative on all U.S. work. His work on the creation of emoji ordering for Domino's earlier this year received a Titanium Grand Prix at Cannes Lions. "I see Matt as a benchmark for next generation creative leadership and a huge part of the way forward at CP+B," said Watson. "As I also see it, 'smarts' is the new creative. Smarts is the ability to disrupt industries, outsmarting our business to help clients outsmart theirs. Smarts is not being afraid to fail, trying something new and doing all the work to make ideas foolproof. No one gets that better than Matt."

advertisement

advertisement

Next story loading loading..