Around the Net
Beacons Seen Helping Targeted Marketing for Holiday Shopping
- Mobile Commerce Daily, Thursday, September 17, 2015 2:46 PM
One of the biggest advances in mobile retailing during the upcoming holiday shopping season compared with last year could be the more sophisticated use of real-time location-based marketing. Many of the pieces are now in place for a broader, more masterful use of mobile location to engage shoppers, according to several sources, from in-store beacons, applications featuring store mode and geotargeted mobile ads.
