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Adding Advertising to the Internet of Things

  • The Drum, Friday, September 18, 2015 10:05 AM
First you needed a desktop strategy. Then you needed a mobile strategy. Then it was a digital strategy. Then it was a data and content strategy. Then it was digital transformation. In the meantime, as an industry we are looking at over $1bn of media reviews, and brands are looking for a new breed of advertising partners. Consumers are flocking to mobile devices, and the IoT has gone from something confined within the walls of tech conferences to a fast-growing phenomenon.

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