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Want To Do Brand-Ambush The Rugby World Cup? See Below

  • The Drum, Monday, September 21, 2015 8 AM

The Rugby World Cup is here, and The Drum has some ideas. They didn't think them up themselves, but challenged marketing agencies to develop the stunts for brands not connected to the tournament, which would help them gain unofficial exposure from the event. For England's National Health Service, for instance, how about a tongue-in-cheek campaign encouraging organ donation to the NHS by rival Australian players (rugby being the injury generating sport that it is.) More ideas at the jump.

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