• by Teresa Buyikian , Yesterday

A new campaign for the launch of a Buchanan's Coconut whisky stars a Nuyorican DJ duo that kicks off the brand’s multicity music series.

The coconut flavor, which is the second from the brand following its pineapple release in 2023, is described as “fresh coconut and bright citrus alongside flavors of creamy vanilla, toasted coconut and the signature light malt character of Buchanan’s whisky.”

The launch campaign, created by Gale, stars the twin sister DJ duo known as Nina Sky playing neighborhood “fruteros,” the street fruit vendors common throughout Latin America known for colorful display carts and shouting about their wares of coconuts, pineapples and other fruits. In the launch spot, seen here, the duo hosts a raging street party from a frutero-turned DJ booth to the soundtrack of “Coco Sí,” an original track by Nina Sky.

 “Buchanan’s has long been part of the way Latino communities come together and celebrate… With Buchanan’s Coconut, we saw an opportunity to honor and build on that history in a way that feels both familiar and fresh,” said Linda Lagos Morales, brand director, Buchanan’s Whisky, in a press release.

The campaign kicks off the brand’s “Mezclao;” a multicity music series Buchanan created with LA-based DJ and producer collective Pangea Sound. The series, which begins Sept. 24 in Los Angeles and then moves on to Austin and Miami, will feature various international headliners and local talent alongside DJs Falcons, SuperNova and JOAQU.N. In each city the music series will highlight different global music influences. Consumers 21+ are able to sign up to attend free here.

Each event will also feature the Buchanan’s Pineapple and Buchanan’s Coconut frutero carts-turned-DJ booths from the launch spot.