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Macy's Opens Bargainless Basement For Millennials

It's not exactly Filene's basement, but Macy’s is trying out a similar idea, without the bargain-hunter motif. The stores, for younger Millennials, are called One Below. The new Macy’s basement, which the company will test as a concept first at their Herald Square store in Manhattan, is designed to keep young adults shopping in the store, buying junior fashions, getting their hair done, and charging their smartphones.

Read the whole story at Consumerist »

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