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Beacons Seen As Tool for Value Added Content

  •, Thursday, September 24, 2015 10:05 AM

Research firm eMarketer projects mobile advertising will account for 51% of the total digital ad market worldwide by 2016. With 2015 quickly coming to a close, you need to hop on the mobile train and look at the power of beacon technology. With Q4 in sight, the timing could not be more perfect. Whether you’re a small or large convenience-store retailer, beacon technology will make an impactful presence on your mobile-marketing strategy. Below are the top 5 revenue-producing tactics that use this type of technology.

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