Around the Net
New Kenneth Cole Campaign Ups Spend For 'Courage'
- Adweek, Friday, September 25, 2015 9 AM
Kenneth Cole’s, whose ads sell both brand and social causes, is getting a refresh, including a new logo and campaign. The company is upping its media spend by 25% for a national print, outdoor, digital and social-media plan. The “The Courageous Class” features transgender woman and model Andreja Pejic, hip-hop artist and humanitarian Rhymefest, model and activist Topaz Page-Green, deaf pro soccer player Jamie Clarke, and pro surfer turned activist Jon Rose.
