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Connected Objects Need Different Marketing Messaging, Says Report

With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates. While the number of marketers adopting push notifications and in-application messaging continues to grow, engagement rates are low and decreasing in some cases due to unclear value and a lack of personalization, according to the report, Upgrade Your Marketing Plans with Push Notifications And In-App Messaging.

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