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Best Western Changing Name, Logos

After 22 years with its iconic blue and yellow logo adorned with a red crown, Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual convention. The company with 4,100 worldwide properties is changing its name to Best Western Hotels & Resorts, and property owners will vote next month on using a new, more modern blue-globe logo that identifies the company simply as “BW.”

Read the whole story at Arizona Republic »

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