• The Drum, Thursday, October 1, 2015 10 AM

Coca-Cola, Unilever, L'Oreal and Johnson & Johnson are a few top brands that have all put their ginormous media billings up for review.  Martin Sorrell says this behavior puts big pressure on his holding company WPP, the incumbent on several accounts. “[Are the reviews] because of transparency, a rebate issue in a non-rebate market, because of  a lack of trust, media fragmentation, or because media is the biggest line item in PNLs?” This, he said, has led to selecting agencies based on price and treating them as either the “bank or insurer.”

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