Doritos has just done a 12-hour Periscope campaign in Canada to promote its new Collisions product. Every hour on the hour, Doritos and BBDO Toronto launched various
objects at each other from cannons, such as marbles and porcelain plates, a pie and a baseball, a laptop and a watermelon, to name a few. The new product features two flavors of Doritos in one
bag — guacamole and habanero in the first variety to debut.
Read the whole story at Food Dive »