Daily fantasy sports companies DraftKings and FanDuel spent a combined $100 million on advertising in September, about half of that during national NFL games, the rest across networks
and high-profile broadcasting. DraftKings spent some $80 million, FanDuel about $20 million, according to iSpot, which tracks paid TV media. Boston-based DraftKings, which launched in 2012, said it
would pay out "more than $1 billion guaranteed in 2015" in winnings. It has official alliances that include the NFL, MLB, NHL, MLS, Nascar, UFC, ESPN, and teams in the NBA, NHL and MLB.
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