Payless ShoeSource has placed the creative portion of its North American (U.S. and Canada) account in review. The review does not include media buying, Hispanic advertising, public relations, or
international assignments. The company aims to select an agency to produce a fall campaign launch. Payless has hired Joanne Davis Consulting Inc., New York City, to assist in the closed review. The
account is estimated at $60 million.
--A.C.
