• by David Kaplan , January 4, 2005

The cruise industry planning company Ocean Development Group has selected Interpublic Group's Mullen to handle its integrated marketing efforts for their newest floating hotel, the Four Seasons Ocean Residences.

ODG will develop and sell the luxury residences, which will be branded and managed by Four Seasons Hotels and Resorts. The company is billing the ship as "the finest residential luxury vessel ever built," and is naturally intended to appeal to affluent consumers. Billings were undisclosed.

The review included an undisclosed number of agencies, and was managed out of ODG's Miami headquarters. The global campaign, debuting sometime this year, will include national print advertising, direct mail, a Web site, e-mail, public relations, and event marketing. The agency was also awarded all media planning and buying. The ODG account will be managed out of the agency's Wenham, Mass. headquarters.