June 3 - 6, 2024
Around the Net
Jaguar Land Rover Revs Up Second Screen Ad Effort
- AdExchanger, Thursday, October 15, 2015 8:08 AM
Jaguar Land Rover gets that luxury prospects are multi-taskers. And it is taking that approach to maximizing its TV budget. Kim Kyaw, Jaguar Land Rover North America’s manager of digital marketing, social media and CRM says cross-screen is starting to play a larger and larger role in Land Rover Jaguar’s overall strategy. “We know that, according to Nielsen, more than 85% of people are on their phone or tablet when then they’re watching TV, and that means they’re probably not watching the commercials.”
