• January 5, 2005

Mediaspace Solutions, a Norwalk, Conn.-based advertising planning agency, announced Tuesday that it would add Bigfoot Interactive CEO Al DiGuido to its board of directors. DiGuido joins the four-member board of directors to serve as an advisor to the management of the company, specifically in the areas of sales and marketing.

"He will help the management team create newspaper-based marketing programs that integrate with other media including e-mail marketing, Web sites, and text messaging," company spokesman John Speck said. Bigfoot Interactive, a New York, N.Y.-based e-mail marketing company, tries to build customer relationships for companies with targeted, personalized e-mailings. In addition to serving as CEO, DiGuido also sat on the board of directors.

Mediaspace Solutions is a privately held advertising planning agency and media buying firm that deals only with newspaper ad campaigns. DiGuido was elected to the board on Nov. 30, and his first participatory meeting with them will be this month.

--Shankar Gupta