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Forget Pretzels; Flavored Buns The Next Thing

Wayback Burgers’ latest offer, the Crispy Chicken Sriracha Sandwich, doesn't just have sriracha between the buns. It has sriracha in the buns. Could this be a thing? Burger King’s A.1. Halloween Whopper has a black bun infused with A.1. Sauce. Will burger chains (and suppliers) get drawn in by the temptation to turn other sauces into bun flavorings?

Read the whole story at Burger Business »

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