Fiat is partnering with pop star Pharrell, whose song “Freedom” is the track to a new 30-second TV commercial. The ad shows a montage of people driving 2016 Fiat 500X
subcompact crossovers. This is Williams’ second collaboration with Fiat. “Happy” was used in the 2014 commercial for the Fiat 500L, an ad that also featured Sean “Diddy”
Combs. Eminem, Pitbull, Jennifer Lopez, Bob Dylan and Miranda Lambert have all been in Fiat Chrysler Automobile ads.
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