Hill, Holliday has been awarded media planning and buying duties for E-LOAN, an online consumer direct lender. The account will be handled out of Hill, Holliday's San Francisco office, which is
dedicated to media planning and buying for clients with a West Coast media presence. According to CMR, E-LOAN spent $50 million on advertising in 2003 and $21 million for the first nine months of
2004.
--Amy Corr