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Consumers Very Interested In Local, Per Study

Supermarket News, Wednesday, October 28, 2015 10:31 AM

"Locavores" are becoming a thing. Thus, offering local foods can be advantageous to supermarket operators, according to a report by A.T. Kearney, the Chicago-based management firm. “Forward-thinking retailers will see an immediate impact and capture a long-term advantage,” the study pointed out. It said 96% of consumers questioned defined “local” as within 100 miles, compared with 58% in 2014.

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2 comments about "Consumers Very Interested In Local, Per Study".

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Jonathan Hutter from Northern Light Health, October 28, 2015 at 10:40 a.m.
I always thought eating the locals was somehow wrong.
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Ed Papazian from Media Dynamics Inc, October 28, 2015 at 11:31 a.m.

Maybe the supermarkets should label their tomatoes, potatoes, eggs, etc. as "local" or "national" ---using accepted "metrics", of course---- so consumers will know which products to buy at the store and which ones to avoid.