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Nissan Concept In Tokyo Not For Gearheads, But Great For Gen Z

A Nissan concept car that the automaker is showing at the Tokyo auto show this week might be more at home in an Apple Store than a dealership. The oddly named Nissan Teatro for Dayz concept is aimed primarily at a young generation that is ambivalent, at best, about owning a car. It is a “multimedia device designed for share natives,” suggested Carlos Ghosn, the Japanese maker’s CEO.

Read the whole story at Detroit Bureau »

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