Around the Net
Macy's Tries Beacon-Triggered Mobile Game in Stores
- Mobile Commerce Daily, Friday, October 30, 2015 1:29 PM
Macy’s keen grasp of mobile’s significant role for Thanksgiving weekend shoppers is evident from a new in-store contest leveraging beacon technology, a focus on Pinterest for showcasing deals and a mobile-enabled shopping list. The retailer, long a leader in mobile shopping, is offering in-store shoppers multiple chances to win prizes by playing the mobile enabled Macy’s Black Friday Walk In and Win game, which is triggered by beacons. Additionally, shoppers can get a sneak peak at Black Friday specials on the Macy’s Pinterest page and build a shopping list from their mobile phones on Macys.com that they can shop from directly on Thanksgiving Day.
This is some great news. I'm sure this effort made by Macy's to leverage beacons to hold an in-store contest will be well received by customers over the holiday season. Consumers today expect their favourite brands to deliver instant information and services, based on their contextual needs, across all channels of interaction (both offline and online). And the best way go about this is to leverage beacons. We have discussed in detail about a few tips that will help retailers with their game plan this holiday season here: http://blog.beaconstac.com/2015/10/your-retail-guide-to-the-2015-holiday-season/