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Flipkart Moves to Marketing Wearables

After electronics and apparel, wearables is the next frontier for the country's largest etailer Flipkart. Going by the current popularity of wearables or Internet of Things devices such as smart watches, bands, shoes or other tracking accessories, Flipkart is expecting the category, which was launched just three months ago, to become the largest for gifting during the next festive season. Flipkart is investing heavily in building this category and is expecting many more products to be added to its catalogue over the coming months, said Ankit Nagori, chief business officer of Flipkart. "People are shopping for these products not just for their own use, but as a gift option in huge numbers," he added.

Read the whole story at Economic Times »

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