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Internet of Things Changing How Advertisers Promote

Connected devices allow advertisers to deliver the right information to the right consumer at the right time. However, if we consider the current scenario, advertisers send spam to registered consumers’ accounts irrespective of the targeted consumer, which doesn’t add any value to their efforts. Through the Internet of Things, advertising companies will become better at identifying their consumers’ needs on a real-time basis.

Read the whole story at Market Realist »

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