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Sports Authority Links Personal Training with Fitness Trackers

Sports Authority brings personal training to mobile users’ phones in an application that serves as a companion for the Body Fit product line, driving sales while preserving the retailer’s presence in fitness content. The sporting goods retailer is hoping to push its BodyFit collection with the training app, attempting to capitalize on the growing interest in mobile fitness. The BodyFit app brings numerous workout videos to users’ mobile devices, including tutorials on how to use Sports Authority equipment.

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