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Instagram Marketing Program Invites Brand Spending

  • Digiday, Wednesday, November 11, 2015 9:32 AM

Instagram is bringing on lots of ad tech vendors to support ads and marketing, as part of the Instagram Partner Program, announced by Facebook’s image-sharing app. It gives brands new ways to deliver paid and non-paid marketing messages to people’s feeds. Facebook says there are 40 ad tech companies participating in the ecosystem, including Nanigans, Adaptly, Hootsuite, Tongal and SocialCode.

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