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Campbell Joins Simplification Trend

Like many food and CPG manufacturers, Campbell is additives in an effort to make food more like kitchen-made. The company is changing the recipe of its iconic chicken noodle soup. The new version of its chicken noodle soup contains 20 ingredients, most of which can be found in the average home kitchen, compared with 30 of its old version. “We’re closing the gap between the kitchen and our plants,” said Denise M. Morrison, chief executive of Campbell.  

Read the whole story at The New York Times »

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