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Around the Net
Technomic Exec: ConAgra Lacking in Power Brands
- Food Dive, Monday, November 16, 2015 8 AM
ConAgra has nearly 50 retail brands, but most consumers are only familiar with a small percentage of those brands, and few of the brands are considered to be positioned for steady growth. What it lacks, says Bob Goldin, EVP of Technomic, is enough of them that matter to consumers. “ConAgra has too many brands and not enough 'power brands.’” Analysts believe the company may begin shuffling the deck, whether selling brands, creating new ones, or fixing the ones it has.
