• January 11, 2005

The upcoming 2005 PROMAX&BDA Conference, being held June 21 through 23 at the Marriott Marquis in New York City, has added three diverse speakers to its line-up: Robert F. Kennedy Jr., Ron Reagan, and Deepak Chopra will each be addressing conference attendees this June in recognition of PROMAX&BDA's 50th anniversary. The organization is dedicated to promoting marketing in electronic media.

As for what two political scions and a new-age guru have to offer by way of insights to marketing professionals, Jim Chabin, the association's CEO, said, "In today's sophisticated and highly competitive environment, marketers must open themselves to every available asset and insight. Understanding what motivates, what influences, and what spurs people to action is increasingly valuable information. Whether from advocates, educators, or entertainers, learning what others have done to get their message heard as well as drive others to act can help us look beyond the traditional bounds to discover new and effective approaches to our craft." --D.K.