- Forbes, Tuesday, November 17, 2015 12:31 PM
Sales of the fashion doll Barbie have slumped for the past four years, down 16% last year alone and showing no signs of improvement. And then there is new competition from the likes of Hasbro.
But the company, whose namesake doll is white and blond, is changing its image in a new ad that accompanies its collaboration with fashion brand Moschino. A first for the brand, the ad, touting the
limited run Moschino Barbie, stars a boy, who appears alongside an ethnically diverse line-up of little girls. He is styled to resemble Moschino creative director Jeremy Scott.
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