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Pepsi Stars In 'Empire' Episodes

  • Bloomberg, Friday, November 20, 2015 9:52 AM

Pepsi is in the second season of Fox’s “Empire.” And not just product placement. In a three-episode storyline, one of the characters meets with Pepsi executives to discuss becoming the face of the brand; he generates a new track (created in real life by producer Swizz Beatz) to impress the team, and Pepsi loves it. In the second episode, Jamal films his Pepsi commercial, which is directed by Lee Daniels, the Oscar-nominee behind the TV show. 

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