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A-B Extends Deal With Daytona Speedway, Daytona 500

Anheuser-Busch has signed a multi-year deal with Daytona International Speedway that extends its status as the exclusive official beer sponsor of DIS and the Daytona 500. Anheuser-Busch will also get naming rights to four locations within the new version of the motor sports stadium as part of the $400 million Daytona Rising redevelopment project, which is scheduled to open in January 2016. This represents the longest-standing partnership for DIS.

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