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New TrueCar CEO Hopes To Re-Build Bridges
- Automotive News, Tuesday, November 24, 2015 8 AM
Chip Perry, as of Tuesday the new CEO of TrueCar Inc., says job one is to win back the trust of auto dealers. That will be one big job, since the company, under serial entrepreneur Scott Painter, wasn't exactly beloved by the retail side of the car business. Perry helped build AutoTrader from a start-up venture into a $1 billion shopping site. “I believe there are many ways in which TrueCar can better serve car dealers and my goal will be to earn their trust back and to listen to them," he said.
