Laetitia Gazel Anthoine, president of French contactless mobile-services firm Connecthings, is preparing to relocate from Paris to New York. Founded back in 2007, Connecthings aims to transform the public's urban experience by connecting smartphones to city services via NFC tags, QR codes, Wi-Fi and iBeacon management systems. The company's technology now operates in 20 European cities, as well as in Rio de Janeiro and New York. Beacons are small, often battery-powered radio transmitters that send out data using technologies such as Bluetooth Low Energy to the smartphones of nearby users. The Connecthings cloud-based, tag- and beacon-management platform orchestrates the flow of information between, say, bus stops and travellers' devices.