Around the Net
Emails Suggest Coke-Funded Program Is PR Jiu-Jitsu
- Consumerist, Wednesday, November 25, 2015 8 AM
There are new emails from Coca-Cola around the faux anti-obesity program it funded, Global Energy Balance Network. The University of Colorado School of Medicine recently returned a $1 million “gift” to the beverage giant. One Coke email offers talking points and media training to researchers. Another from a Coke exec likened the goal of the GEBN to “a political campaign, we will develop, deploy and evolve a powerful and multi-faceted strategy to counter radical organizations and their proponents.”
