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Can Pandora Lead Premium Market?

  • Variety, Monday, November 30, 2015 12:19 PM
Following its acquisition of digital music service Rdio, is Pandora poised to take on Spotify, YouTube, and Apple for paid streaming customers? It’s possible, analysts tell Variety. “Though Pandora’s new service won’t launch until later in 2016, analysts think it can challenge the category’s well-capitalized incumbents,” it writes.

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