- Digiday, Wednesday, December 2, 2015 8 AM
Twitter is having to deal with lagging growth numbers, but it does have one good thing going: its eight-month old Periscope live-video app, which agencies love. Target, BMW and
Benefit have used it. But Twitter hasn't been gung ho, according to agencies, who feel like Twitter is underselling Periscope by making it simply one of Twitter's arrows in its video quiver, instead
of pushing it on its own. And with Facebook Live picking up, agencies wonder if Periscope should be doing more to make itself heard.
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