There is still a forest of cranes in Hudson Yards, a 26-acre development on Manhattan's west side. Skyscrapers have mushroomed, seemingly overnight. A new subway extension has made it more
accessible to the thousands of people who are expected to populate the area. Even the existing structures are undergoing change. The Brutalist building at 450 W 33rd is shedding its austere
concrete facade in favor of slick glass. There, the creative agency R/GA is gut-renovating 200,000 square feet of space to house its New York headquarters—what founder Bob
Greenberg views as a new model for connected offices. R/GA is currently spread across four different buildings, which are about a 10-minute walk from its soon-to-be home. "It's sort of a
dysfunctional Hell's Kitchen campus," Greenberg says of the complex. He built the main building in the 1980s, but over time the company grew and had to expand into office space in three other
buildings in the area.
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