Innocean USA named Sanjay Rana as vice president, digital strategy. Rana will help oversee the agency's digital output and work to incorporate technology throughout Innocean's entire client roster.
Rana will report to Frank Striefler, senior vice president of strategic planning at Innocean. Most recently, Rana was associate partner, strategic planning at Rosetta, where he specialized in helping
clients, including Samsung, develop consumer relationship programs and implement strategic consumer-facing technologies. He also spent time at SS+K as vice president, group director of digital and
social strategy where he helped lead the Pfizer "Get Old" campaign. "As Innocean continues to grow and evolve, we knew Sanjay was the right choice to increase our focus on building the best digital
solutions for our clients," said Striefler. "Sanjay has impressed us with his knack for pushing the envelope to create better experiences and brings a fresh perspective on the intersection of
strategy, experience and technology to the agency."
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