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Kohl's Experiments With Drones, Robots, Self-Driving Cars

  • Quartz, Wednesday, December 23, 2015 10:57 AM

Two years ago, Kohl’s plucked a small crop of IT staffers from its Wisconsin base and planted them in Milpitas, California—smack dab in the middle of Silicon Valley. The group of engineers and designers was tasked with boosting online sales—which are growing but no longer broken out in earnings—and other projects, like process automation and revamping In essence, they needed to think more like a tech startup than a retailer. Today, the department-store chain’s 50,000-square-foot digital hub, which has already grown to 200 employees from 30, is experimenting with everything from beacons and RFID tags to drones, robots, and self-driving cars.

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