The Year of Serena Williams and her quest for a calendar Grand Slam drove tennis, media, marketing and the WTA to realize rising — and in some cases historic — numbers
regarding attendance, TV viewership, digital and online visits and marketing deals. Williams took in some $13 million in endorsements (not including investments in her own and other companies) and
close to $12 million in earnings, while bringing more attention to women tennis players and athletes worldwide.
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