• Burger Business, Thursday, December 24, 2015 8 AM

McDonald’s has added “Signature Crafted” to its portfolio of available terms for upscale burgers, a group that already included “Chef Crafted” and “TasteCrafted.” The chain filed a federal trademark registration for “Signature Crafted” on Dec. 9, 2015. McD's first used “TasteCrafted” in April for a customization platform in California. In September, McDonald’s modified the toppings combinations and renamed the platform “Chef Crafted Flavors” for a test in San Diego, Calif. At the beginning of this month, McDonald’s extended the test to 600 restaurants across Southern California, reverting to the Taste Crafted (now two words) name.

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