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Beacon Marketing Comes To Trade Shows

If you and your organization aren’t talking about the Internet of Things yet, you will soon enough. Those of you who have thermostats talking to you at night, or who wear a FitBit 24/7, are experiencing the IoT first-hand. Using a beacon at your meeting? That’s just the tip of what the IoT could mean to meetings and events, says Wilson Tang, vice president of digital experience at FreemanXP, a brand experience agency. Simply put, the IoT is a network of physical objects (things) embedded with electronics, software, sensors, and network connectivity, enabling these objects to collect and exchange data.

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